Technological Developments To Utilize As An Event Planner

Technology has swept a wave of innovation via automation through various industries and the events planning field is not an exception. It has introduced new developments that have streamlined activities and made the jobs of event planners easier. This ranges from the development of helpful apps to provision of Softwares and new marketing trends that all serve to change the way the process of event planning and management has been over the years.

These apps are numerous and they perform functions that include providing a platform that caters to the entire event life cycle (Cvent Event Management), providing a system of ticketing without per-ticket fees (Ticket Tailor), organizing meetings and business management with the help of 15 modules (etouches), and creating and managing online forms for event registration (Form-Wizard).  These technological developments have led to certain trends that have had an influence on the event management landscape. Some of these trends are:


RFID


An RFID system performs a lot of invaluable functions. It aids with the collation of quantitative and qualitative data and this makes it easier for event planners to pinpoint the things that went right or wrong with a planned event.  With the use of the social media, RFID gives attendees the opportunity to be more involved with the proposed event. This can be done through the organization of mini-contests online that will lead to a lot of activities that will serve to create a buzz about the event. Multi-Use apps incorporate these factors and represent them through an app that will give attendees the opportunity to interact with other guests at the event, thereby creating an avenue for them to expand their network. However, if you decide to use event apps for a programme, you must be aware of the main challenge you have to overcome.

A problem with event apps is that most times, they are only good for a one-time use. Therefore, you must have to develop a new app for each event and you must do so under a time-frame that will ensure that your attendees have enough time to get familiar with the app but at the same time, it puts you in a dire time constraint since you will not be able to expend much time and resources on the development of the app. Users are usually skeptical about downloading and installing event apps since they know they will only be relevant for one programme.

Planning an event can be a hectic process. Even tasks that seem simple on paper are really stressful when it is time to execute them. Paperwork and documentation are important parts of every event but, ironically, they happen to be some of the hardest tasks for event managers. Technological advances have, however, made this easier. Event management Softwares can be used in any part of the planning process. By using these Softwares, you can reduce the amount of time you have to spend on filing paperwork and this gives you enough time to spend on other important functions.

The Softwares mentioned earlier in this article have created a world of opportunities for event planners and it has also drastically reduced the manual element involved in the process of event planning. These Softwares can be used to send invites to guests, register them and, finally, collect feedback after the event is over.  Despite the fact that technological aids have made an invaluable contribution to event planning, some event managers are still skeptical about using them for their jobs.

This is usually because some of them have erroneous views about these Softwares and applications. They might see them as being complex to use and sometimes overwhelming. Others are just resistant to change. They believe that computers cannot be an effective substitute to the manual methods they have been employing over the years. However, the simplest way to convince such people is to show them the results. A comparison of the time spent in executing tasks manually with that spent in doing them with computers will show the huge difference.

Go Social

The social media right now is currently the top authority in the marketing world. Any trending issues on the social media can be seen by hundreds of millions of people at once. Imagine what this will do to disseminating information about your event. You should employ an event management software that will aggregate all messages relevant to the planned event and display them on the website created for the event. This will go a long way in influencing people to register for your program.

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As An Event Planner

As an event planner, the best way to surmount this hurdle is to ensure that your event app continues to produce and maintain relevance even after the event it was planned for is over.

Multi-Use Apps

Multi-use apps are a replacement for activities that would have been done manually. This includes the breakdown of the event schedule, paper representation of the event guides and speaker information.

Basic Tasks

This includes basic tasks like keeping track of the guests, making arrangements for food and the venue and sending invitations to the selected attendees

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Social Media

The social media has established itself as one of the most important publicity tools. In this vein, I am sure that every professional understands that one of the core determinants of any successful event is the social media campaign preceding it..

Main Investors Platform

The social media is likely to be the main platform investors and sponsors use to advertise and publicize your event. Also, it is most likely the medium through which most attendees will get to hear about your event. Therefore, you have to ensure that the campaign styles you employ are effective and up-to-date.

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